Wednesday, November 17, 2004

It is a JOKE!

ABC Puts N.F.L. in 'Desperate' SituationBy The National Football League, still chastened by the "wardrobe malfunction" that exposed Janet Jackson's right breast during the Super Bowl halftime show on CBS in February, was stunned Monday night by another incident, this one on ABC.
In the scripted introduction to "Monday Night Football," Nicollette Sheridan, who portrays the serial divorcée Edie Britt on the popular ABC series "Desperate Housewives," wore only a towel as she flirted with Philadelphia Eagles receiver Terrell Owens in an otherwise empty locker room. After asking Owens to miss the game, Sheridan dropped the towel; the camera showed her upper body from behind. Owens, smiling broadly, said the Eagles would have to win without him, and Sheridan leapt into his arms.
Yesterday, a league spokesman called the sketch "inappropriate and unsuitable for our 'Monday Night Football' audience," and the league office expressed its displeasure to ABC executives. ABC Sports apologized, saying in a statement, "We agree that the placement was inappropriate."
The N.F.L. said it had received dozens of calls and hundreds of e-mail messages in complaint. ABC said it also received complaints.
ABC Sports tapes an introduction to "Monday Night Football" each week, but the N.F.L. does not see it before the broadcast and does not have approval privileges. The introductions occasionally feature stars of ABC's prime-time shows, but the network's entertainment division did not request any cross-promotion for "Desperate Housewives."
The decision by ABC Sports to produce a racy introduction is curious for several reasons. The network is clearly aware of the N.F.L.'s sensitivities in the wake of the Jackson incident. It announced before the season that it would use a five-second delay in its football broadcasts to avoid any embarrassments.
"Desperate Housewives" needs no promotion; it is one of the top-rated shows on television. But ABC may have been looking for ways to increase the "Monday Night Football" ratings. It is the only broadcast network still negotiating for rights to N.F.L. games, and some executives speculate that ABC loses $170 million a year on Monday night games. CBS and Fox completed their long-term television deals with the league last week, but the prime-time and cable packages currently held by the Walt Disney Company for ABC and ESPN were left unresolved.
The Philadelphia Eagles released a statement that said: "We appreciate that ABC has taken responsibility and has apologized for the opening to 'Monday Night Football.' It is normal for teams to cooperate with ABC in the development of an opening for its broadcast. After seeing the final piece, we wish it hadn't aired."
The Eagles declined to say whether they knew about the content of the introduction before it was shown and whether it was taped in their locker room. Philadelphia won the game against Dallas, 49-21; Owens caught three touchdown passes.
As a result of the incident at the Super Bowl, in which Justin Timberlake tore away part of Jackson's costume and exposed her breast, the Federal Communications Commission fined the CBS division of Viacom $550,000, or $27,500 against each of the 20 stations CBS owns and operates. It was the largest fine ever levied against a television company.
Paul Tagliabue, the N.F.L. commissioner, told the House subcommittee on telecommunications and the Internet in February that he had been "deeply embarrassed" by the halftime show, adding, "It happened under our operation and we take responsibility for it.''

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